The Most Damning Evidence Against Samsung

Email from one Samsung executive to another:

I hear things like this: Let’s make something like the iPhone.

When everybody (both consumers and the industry) talk about UX, they weigh it against the iPhone. The iPhone has become the standard. That’s how things are already.

Do you know how difficult the Omnia is to use? When you compare the 2007 version of the iPhone with our current Omnia, can you honestly say the Omnia is better? If you compare the UX with the iPhone, it’s a difference between Heaven and Earth.

Influential figures outside the company come across the iPhone, and they point out that “Samsung is dozing off.”